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Ok, so now we've selected our main 3 keywords:
weight loss story
weight loss picture
safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things easier for
us when we begin to optimize our offpage ranking factors which you'll learn about later.
Let's Optimize Our Webpage ...
Step 1: The first thing we need to do is select a page Title for our website.
The page title should:
Include ONLY our main keywords. The least amount of words you can place in the title,
the more weight Google will give to each of the keywords and the higher you will rank.
When creating your page title, it should not look like this:
Welcome to our website!
It should not even look like this, which does contain our main keywords, but contains an
unnecessary number of words:
weight loss story and weight loss picture and safe weight loss
Although that title isn't horrible and does contain all of your main keywords, you should do a
couple of things to cut down on words used.
This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture
Notice that I've:
Taken out all of the "ands"
Replaced one of the "ands" with a "|" character
Note: This character is located on the keyboard directly above the "enter key".
Combined the keywords "Safe Weight Loss" with "Weight Loss Picture”
Always Combine Your Keyword When Possible to cut down on the total number of words that
are in your title!
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Chapter 2
Chapter 2
“
How Changing One Single Onpage Optimization
Factor Can Boost Your Rankings By Over 350
Positions!
”
Search Engine
Optimization
13
Chapter 2


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