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Search Engine
Optimization
9
Chapter 1
We now know we can easily out optimize this
#1 ranked website!
... At least for all the onpage optimization factors that Google deems as important. The reason
we know we can out optimize them is because of the following things we've found out by
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The website is not using the keyword "weight loss stories" in an <h1> header tag.
The website did not use <alt> image tags containing the keyword "weight loss stories".
The website did not place the keyword "weight loss stories" at the very end of the page.
The website has a low Page Rank of 4, which can be beaten. We can easily achieve a
Page Rank of 5. I'll show you the exact steps for this in the coming chapters.
The website is ranked with their subpage . By optimizing
our index page for this keyword, we can one up them.
(Weight_loss_success_story.htm)
Remember, the main idea behind ranking well on Google is to analyze the top ranked
websites to find out exactly what they're doing and then do those things, BUT just a little
better to one up them and obtain a better ranking.
We'll continue to go through the same process for the other 2 keywords we've found. It is best
to analyze the top 5 ranking websites for each keyword.
Note: If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's
probably not best to shoot for that keyword until we build some momentum and get some initial
traffic from the easier ranking keywords with less competition, like I mentioned earlier.
Above I mentioned that keyword research was very important in building traffic. Some other
very good resources for building keywords and finding niche phrases include the following:


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