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Whether or not they've bolded, underlined, or italicized the words "weight loss story"

anywhere in the body of the webpage. In this case, yes... they have. They've actually

bolded the keyword "weight loss stories" 4 different times throughout the webpage. At first

glance, it looks as though this is another one of the major reasons they've managed to

grab the top spot for this keyword. Bolding is something we can do right away, so now we

know that we should also bold some of the keywords throughout our copy.

Whether or not they are using <alt> image tags and placing the keyword "weight loss

stories" within that tag. In this case, that answer is easy because they're not even using

any images at all! This is definitely something we can do when optimizing our website. And

another thing we can do to "one-up" this #1 ranked website. It is best to add images that

are actually named after our main keyword. For example, we could insert an image and

call it weight-loss-stories-graphic1.jpg and so on.

The final thing we want to note is whether or not they've placed the keyword once at the

very beginning of the copy, and once at the very end of the copy. In this case they have

placed it near the beginning BUT have not placed it at the end. This is another thing we

can do to better optimize our webpage.

Search Engine

Optimization

8

Chapter 1

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