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Search Engine

Optimization

4

Chapter 1

W

e'll begin with the keyword "weight loss story" because people looking for weight loss

stories are more than likely trying to find out how to lose weight and may buy your weight loss

eBook.

You'll notice that the #1 ranked website for "weight loss story" at the time of writing this

e-Book is:

which is not a top level webpage, meaning it's not simply

http://www.runwalkjog.com/weight_loss_success_story.htm

http://www.runwalkjog.com

This is good news for us because, typically, if a website's subpage is ranking well in Google,

we have an immediate advantage if we choose to target the same keyword with our homepage

(i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's

usually easier to rank well for your homepage than any other webpage on your website.

You'll also notice that the website has a Google Page Rank of 4.

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