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Search Engine

Optimization

3

Chapter 1

Let's take a quick peek at Google so I can show you exactly how many websites are competing for

this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million

websites competing for this keyword phrase!

I don't know about you, but that's an awful lot of websites to be competing against, especially if you're

just starting.

By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss",

but it's always best to start off on the keywords with less competition. Get some traffic with those

keywords, and THEN you can focus on the larger keywords.

Ok, so back to finding which keywords we want to target.

If we scroll down, we can find some more specific keyword phrases like "weight loss story",

"weight loss picture", and "safe weight loss".

These could be possible keywords we should target to begin with. Once we have our list of 3

to 4 keywords, we need to go to Google and check out the competition to see exactly how hard

it will be to optimize for the specified keyword.

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