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Search Engine

Optimization

2

Chapter 1

You'll notice that in the screenshot below, Good Keywords will return a list of related terms.

SINo. is a next numbering system and just shows shows you the rank of which keyword was

searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194

times in the Overture search engine last month.

The Words column shows the specific keyword that was searched. If you enter "weight loss", the

Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were

searched for last month.

The "count" column will then show us how many times the specific keyword has been searched for

the previous month within the Overture.com search engine. Generally, you can take that number

times 3, in order to estimate the number of times that keyword has been searched within Google

for the previous month.

Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people

when I first begin my online endevours.

Do NOT start off by optimizing for the keyword "weight loss"

Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100,

the competition you will have to outrank will be extremely fierce. This is not something you should

try to take on right away. For now, just take my word for it. I'll be teaching you later why starting

with these highly competitive phrases is not smart.

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